"You have to be delusional enough to want it, but discipline enough to deserve it." - Dean Penna, 2025

Dean Penna's journey in the digital world began with an ambitious vision, one rooted in the desire to create something truly transformative. On February 14, 2024, he unveiled Lyxar Alpha, a luxury and business-focused platform meant to cater to a niche but refined audience. Yet, despite its promise, it faltered, reaching only 8 users within two weeks before shutting down. In that brief but telling period, Dean felt a profound sense of loss not just in numbers, but in the direction of a world now consumed by shallow distractions.

Timeline About Lyxar

Dean Penna’s journey in the digital world is a story of ambition, vision, and an unwavering commitment to transforming the way people connect online. Born into a family of Greek heritage, Dean grew up fascinated by technology, entrepreneurship, and the ways in which digital platforms could shape human interaction. From an early age, he demonstrated ingenuity, a drive for innovation, and a sense of purpose that would later define his work in the creation of the Lyxar ecosystem.

Dean’s first step into social media came with Loyos Cosmos, launched in 28 December 2021 under the name Lyxar Logic. At this stage, Lyxar Logic existed purely as a website platform, focusing on messaging, interaction, and visual content sharing. Its design was simple and lightweight, resembling Instagram in functionality, yet it offered a unique emphasis on community and connection. Users could share moments, engage with content, and experience a platform free from clutter or distraction. Lyxar Logic laid the foundation for Dean’s vision of a social ecosystem centered on clarity, communication, and meaningful interaction. It reflected his belief that digital platforms should prioritize relationships over superficial engagement, setting the stage for the more ambitious iterations of Lyxar to come.

By 12 November 2022, Dean unveiled the next evolution Lyxar Infinite, formerly known as Apeiron Omega and Infiniti. Unlike the initial version, Infinite was built to inspire personal growth, motivation, and discipline. Available first as a website and later converted into an app on 1 December 2022, it encouraged users to pursue goals, track progress, and develop habits aligned with ambition and self-mastery. Lyxar Infinite was more than a social network; it was a purpose-driven ecosystem that aimed to cultivate high performance and self-improvement. Its feeds were themed around motivational content, discipline, and personal achievement, guiding users toward becoming the best version of themselves. With Infinite, Dean began to demonstrate his understanding that technology could influence behavior positively, helping people grow rather than merely entertain them.

The evolution continued with the release of Lyxar Catalyst on 3 January 2023, marking a decisive shift toward luxury, prestige, and high-end lifestyle aesthetics. Catalyst was Dean’s first fully mobile app version of Lyxar, designed for dreamers, achievers, and visionaries who valued refined digital experiences. With Catalyst, the platform adopted a premium identity, emphasizing exclusivity, design excellence, and lifestyle ambition. Users could interact in a space that reflected their aspirations, and Dean’s brand vision began to merge social connection with a sense of elevated living. Catalyst also represented Dean’s growing ability to translate complex ideas into elegant digital experiences, bridging lifestyle, ambition, and technology. 

Lyxar is an Australian social media platform created by Dean Penna and operated by Supalaetive, a company founded on 13 August 2020 and came public on 18 August 2020. Supalaetive, also led by Dean Penna as CEO, focuses on motivational and innovative digital projects and has amassed over 5000 combined followers across YouTube, Instagram, and other social media platforms. Dean’s journey toward Lyxar began with early experimentation in 2020, including the creation of games on Microsoft Arcade, and continued in 2021 with social media apps such as Loyos Cosmos, Infiniti, Apeiron, and Omega, which later inspired Lyxar’s development. In 2022, Dean expanded into football-related apps, creating Attaquex, RLIFA, DFA, FSA24, RLWC2023, and others, before returning to social media in early 2023 with Nyxan, which sparked the concept of Lyxar.

Lyxar’s first version, V1, was developed on 10 December 2023 in less than 10 hours, establishing the essential functionalities of the app, though posting limitations were not yet implemented. V2 introduced the Categories section and refined posting constraints. V3, publicly released on 13 December 2023, implemented the single-photo-per-day limitation but still faced minor design challenges. V4, released on 14 December 2023, resolved these design issues and enhanced posting functionality. Finally, V5, launched on 24 December 2023, introduced the home page algorithm, improving content prioritization and engagement. Lyxar’s algorithm calculates Post Approval Rate = 10% of likes of current video from total users, Total Views = Total User Count × Days Since Establishment × 25, and Total Likes = Total User Count × Days Since Inception × 3, ensuring meaningful engagement across the platform.

Lyxar integrates unique social features such as “Ghost Fans”, highlighting users who do not reciprocate follows, and the Categories section, showcasing curated luxurious items and experiences aligned with the app’s motto “Embrace Elegance, Live the Luxury Life.” Users are permitted one photo per day, and posts cannot be deleted until the following day, encouraging thoughtful sharing. The platform initially had 7 users, 2 scan downloads, and 12 site users, with Dean Penna himself as the most followed user at 4 followers as of December 2023. Lyxar seamlessly combines entertainment, education, motivation, and luxury lifestyle content, reflecting Dean’s vision of a purposeful, curated social experience.

Through Supalaetive, Dean has cultivated a strong ecosystem for Lyxar, emphasizing innovation, motivation, and community building, while the creation of Nyxan provided early inspiration for Lyxar’s design and engagement model. Lyxar’s development demonstrates Dean’s ability to combine rapid prototyping, strategic iteration, and algorithmic engagement to build a unique, purpose-driven social platform.

Dean’s next milestone was the creation of Lyxar Alpha, developed on 14 February 2024, was the first version that saw external users. Alpha took the concept of luxury to its peak, positioning the platform as a hub for visionaries, entrepreneurs, traders, designers, and lovers of indulgence. It celebrated high-end goods, designer fashion, luxury cars, yachts, watches, exclusive travel, and elite lifestyle choices. Alpha introduced advanced internal algorithms and unique engagement tools such as the Atteze, End8r, and Falon sections, alongside a YouTube-style video platform. Additionally, it featured sophisticated analytics for assets, performance, and business insights, positioning Alpha as both a social and professional resource.

Despite these innovations, Alpha highlighted a critical lesson for Dean. The platform became overly centered on materialism, emphasizing possessions and status rather than authentic human connection. While Alpha attracted a niche audience fascinated by luxury, it failed to resonate broadly, reaching only eight users in its first two weeks. Dean realized that success without meaningful interaction was hollow, and that social media’s true value lay in fostering emotional connection, growth, and purpose.

The lessons of Alpha culminated in the creation of Lyxar Omega, with a Development Date of 18 December 2024, a Solutions Date of 26 February 2025, and a Release Date of 27 May 2026, making it the most evolved and refined version of the Lyxar ecosystem. Omega was built from the ground up to focus on values, purpose, and authentic living, retaining luxury elements but rejecting the materialistic obsession of Alpha. In Omega, users could post once a day and share videos once a week, encouraging reflection and quality over quantity. The platform introduced a Community Discovery system, enabling connections based on interests, gender, age, culture, ethnicity, and location, strengthening friendships, mentorships, collaboration, and unity.

Privacy and authenticity were central to Omega. ID verification, strict bans on spam, bots, and OnlyFans-style content, and immediate removal of violators established a safe environment. Omega also provided tools for creators, entrepreneurs, and dreamers, empowering users to find collaborators, share ideas, and pursue their ambitions with real impact. Omega was designed to integrate closely with Dean’s other innovations:

• LXA is a professional trading and analytics platform embedded within Lyxar, supporting crypto, stocks, commodities, precious metals, real estate, forex, and alternatives. It provides advanced insights while maintaining safety protocols, helping Lyxar users make informed, risk-aware decisions. LXA was the second integration into the Lyxar app before becoming a seperate app due to its complexity and need for multiple functions due to the many types of investments, however key LXA algorithms are found in Lyxar.
  
  

• XLA, is a platform used to express skills from users in order to find jobs through a third party, either through job seeker,  recruitment agency, free lancing or tempe agency. XLA was the last integration into the Lyxar app, and its seperation was due to the overcrowding of multiple factors from LXA, XLA and LQA hence a need for division, where Lyxar can contain the key elements of each of its branches.
  
  

• Lyquad, is a rewards and points system within Lyxar, enabling users to earn points through multiple interactions, climb the leaderboard, and redeem prizes. Lyquad incentivizes engagement while promoting meaningful content and collaboration. Lyquad  was the first integration of Lyxar, a point system used to reward users for engaging with the app in order for Lyxar to be unique and hype. 
  
  

Dean’s journey with Lyxar reflects not only technological innovation but also a personal and philosophical evolution. His early ventures, from Lyxar Logic to Alpha, taught him the importance of balancing ambition with human-centered design, showing that a platform’s true value is measured by the quality of connection and emotional fulfillment it fosters. Omega represents the culmination of these lessons, combining his expertise in technology, user experience, and lifestyle branding with a mature understanding of social dynamics, emotional needs, and ethical responsibility.

Dean’s vision was also shaped by the broader context of social media trends. Witnessing platforms like TikTok, Snapchat, and OnlyFans dominate the digital landscape, Dean grew increasingly aware of the addictive, shallow, and often toxic nature of contemporary social platforms. He observed a societal shift where attention and validation replaced meaningful interaction, prompting him to build an alternative that valued substance over spectacle. Lyxar Omega’s restrictive posting policies, verification systems, and community-focused features were direct responses to the flaws Dean identified in mainstream social media.

Throughout this journey, Dean’s work extended beyond social networking. His portfolio includes apps such as Loyos Cosmos, Apeiron, FPL SDMN, and various other projects that demonstrate his commitment to diverse functionality, user empowerment, and innovative digital experiences. Each platform reflected his evolving understanding of technology’s potential to positively shape human behavior, laying the groundwork for a holistic ecosystem that merges luxury, purpose, connection, and growth.

Ultimately, the story of Dean Penna and Lyxar is one of visionary entrepreneurship and personal conviction. From the early simplicity of Logic to the motivational thrust of Infinite, the luxury refinement of Catalyst and Alpha, and the purpose-driven sophistication of Omega, Dean has consistently pushed the boundaries of what social media can achieve. Lyxar is not just a platform; it is the manifestation of Dean’s philosophy: that true wealth lies in meaningful experiences, genuine connections, and the pursuit of personal and collective growth.

In his own words, Dean Penna encapsulates the ethos behind Omega: “To live is to create memories with those who matter. Money is merely a tool, our true wealth is found in our health, our loved ones, and the moments we choose to cherish.” Through Lyxar, Dean has crafted a digital ecosystem that respects time, nurtures purpose, and fosters authentic human connection, offering a rare alternative to the fleeting, superficial interactions that dominate modern social media.

Dean Penna’s journey is far from over. With Omega as the foundation, the Lyxar ecosystem continues to evolve, empowering users to pursue ambition, creativity, and connection in a space that celebrates life’s true richness. His story serves as a testament to the power of vision, resilience, and the belief that technology can be a force for genuine good, shaping digital landscapes not just for entertainment, but for meaningful human experience and growth.

"Lyxar, The future starts today, not tomorrow."